LMFM is the local radio station for counties Louth and Meath which is the largest franchise area outside of Dublin and Cork with a +15 population of over 230,000. The stations broadcast area stretches from the M50 to the border with Northern Ireland with a population of over 300,000 adults. 66% of the population is urban based.

In listenership terms LMFM is the market leader attracting on average 34.9% of all minutes listened to radio in the the North East. Our nearest rivals are the two RTE stations Radio 1 and 2fm who attract about 17.5% and 14.5% respectively of the minutes listened to radio in the Louth Meath area.

Daytime radio is targeted at the 25+ audience with prgramming from 8pm until midnight appealing to young people in the franchise area. Our daytime programming is predominantly speech based mixed with a selection of well chosen music. Our success is built on offering a varied and comprehensive range of programmes professionally produced and presented and appealing to the maximum audience. The broadcast of local information is an entertaining and timely manner lies at the core of our programming.Our listeners demand up to date news and local information and no one can oprovide it quicker than their local radio station, LMFM. We are part of a listeners lives, whether through that zany moment on our mad cap breakfast show, up to the minute local news, a debate on the latest controversy, sports results for the local team, a community notice or just a simple birthday request or dedication.

Music Policy: Playing a mix of 70’s, 80’s, 90’s and the music of today.

Programming Format: A mix of music, talk, local news, competitions and sports updates.

Target Audience: 25-44 year olds

USP of Station: LMFM is the market leader in it’s TSA with a weekly reach of 38%.