The Joint National Listenership Research Survey
Today, 2nd of February, the JNLR was released for the period January 2011 to December 2011.
Combined the UTV Radio Solutions stations; Dublin's FM104, Q102, Cork's 96/C103, Limerick's Live 95FM, Galway Bay FM, Louth Meath's LMFM and Beat 102-103 now have a daily reach of 833,000* listeners or 23.8% of the national population.
The stations strength in Ireland's key markets is clear when you look at the average quarter hour audience figures on a national basis.
UTV Radio Solutions prime time AQH of 161,490 which is almost that of Today FM and 2FM combined.
The UTV Radio Solutions stations deliver a significant audience in every key urban area in Ireland. This highlights UTV Radio Solutions position as a key national advertising option.
*Note: UTV 7 Listened y/day figs based on 759,000 y/day + 74,000 unduplicated outside franchise area.
Source JNLR/Ipsos MRBI 2011-4
| | UTV Radio Solutions | Today FM | 2FM | RTE Radio 1 |
|---|
| Daily Reach (000's) | 833 | 446 | 396 | 878 |
| AQH 07:00 - 19:00 | 161,490 | 91,040 | 71,790 | 223,410 |