• Home
• Station Profiles
• JNLR
• Rates
• Sponsorships & Promotions
• Case Studies
• Urban Access
• Solus Access
• What Our Clients Say
• TGI
• Terms & Conditions
• Meet the Team
• Contact Us

Sponsorship & Promotions

ON AIR PROMOTIONS

An on air or on street promotion takes your product/service that step further and creates a huge feelgood factor with listeners, giving it that edge over competitors when they come to purchase.

Recent prize giveaways across all stations:

• Cash
• Cars
• Weddings
• Houses
• Holidays
• Trips to major events such as Grand Prix
• Walk on Parts in TV shows like Desperate Housewives and CSI Miami
• Money-Can't-Buy concert tickets and trips

Making up our Urban offering, we have seven stations with individual identities and sounds, targeted at the relevant urban area, leading to higher listening hours and solus listenership

These identities are carefully honed by experienced Programming Teams, based on a clear knowledge of what will appeal to their listeners We will devise and finetune promotional concepts by working closely with these Programming Teams in order to achieve the maximum impact overall for your product or client. Clever, fun and Effective mechanics can be especially created for you.

You can benefit from the invaluable experience of these leading radio stations and get the most from their first hand knowledge of what works best for listeners.

OUTDOOR PROMOTIONS ACTIVITY

Our station crews can provide: Sampling (all stations) Location appearances ( all stations) Outside Broadcasts (all stations) Roadshow and Entertainment Packages (Limerick's Live 95FM, Cork's 96FM & C103)

ON AIR PROMOTIONS – WHAT WE NEED FROM YOU AND YOUR CLIENT

PRIZE

Minimum Prize Requirements: See S&P costs document for relevant station information The prizes must reach the monetary value however they are also subject to approval by programming in each station to ensure that they don’t duplicate recent or upcoming prizes and also that they fulfill a perceived desirability level. The programming team in each station is happy to suggest prizes if the client wishes them to do so.

MECHANIC

We ask all clients to fill out a Sponsorship and Promotions brief which contains all of the information necessary to discuss a promotion.  This brief is taken to a weekly promotions meeting in each station where a programming team looks at any suggested mechanics and either approves them or suggests a workable alternative.

The programming team will also come up with mechanics from scratch if necessary. Each station assesses mechanics individually – some mechanics work very well in some stations but may not work in others – we rely on the individual knowledge of stations for the best advice on mechanics.

Final mechanics will be supplied in each case for approval by your client

PACKAGES

We are more than happy to create promotions working with you and your client for either individual stations, groups of more than two and even the group as a whole.

Special placement fees are in place for group bookings and are available on request

SHOW

In each case, we will recommend a show suitable for each promotion based on style of mechanic, target audience etc.

CLIENT CREDIT

Your client will receive a minimum level of three live presenter mentions per promotion daypart per day across the promotional period.

Pre promos are available at an extra rate to the promotion – please enquire for details.

The credit mentions must comply with BCI codes and therefore can consist of:

• Client/Product Name
• A single, generic product or service reference
• Address or Website Address
• A telephone number
• A short, generic tagline being used for all brand activity at the time.

S&P Terms & Conditions

PRIZE FUND REQUIREMENTS